Silvio Ursini: “Most ambitious project ever launched in the luxury world”

Bulgari Hotels & Resorts has signed an agreement with Dubai-based real estate development company Meraas Holding for a new hotel in Dubai to be opened in 2017.

The luxury property will be the world’s fifth Bulgari Hotels and Resorts property. Designed by Italian architectural firm Antonio Citterio Patricia Viel and Partners, it will be located on the exclusive Jumeira Bay Island, off the coast of Jumeirah Beach Road, sculpted in the shape of a titanic seahorse. The luxury marine 1.7 million sq ft. complex will be framed by lush landscaped gardens and it will be defined by 100 rooms and suites, 20 residential villas and a marina, all accompanied by a full range of luxury amenities.

Bulgari’s executive vice president Silvio Ursini said the room rates will be “by far the highest in the market”

The upcoming Bulgari Resort and Residences on Dubai’s Jumeira Bay Island will take the crown of the emirate’s most expensive hotel when it opens later this year, an executive has confirmed.

During a first look at the 1.7-million-square-foot development yesterday, Bulgari’s executive vice president Silvio Ursini told Gulf Business that it would be priced at the top of the market and feature several unique concepts.

Among them will be an exclusive sushi restaurant on the hotel’s top floor with a capacity for just eight guests and six independent restaurants located around the resort’s marina promenade.

Ursini declined to reveal the room rates for the hotel or prices for the residences but said they would be at the very top of the market and the latter would be more expensive than those on the Palm Jumeirah.

“You can count on the fact that they [the hotel room rates] will be by far the highest in the market,” he said.

“We think the facilities here, the beach and vicinity will justify that, but also the size of the rooms which will be very generous.”

To become Dubai’s most expensive hotel the property would need to surpass rates at the iconic Burj Al Arab down the coast, which start at Dhs10,450 ($2,845) a night for a deluxe room in February.

The Bulgari Hotel will feature 100 rooms and suites and 20 residential villas with road access and private pools.

Food and beverage concepts at the hotel will include the brand’s signature Bulgari Bar and Restaurant serving Italian cuisine, a more casual Bulgari café, branch of the brand’s gourmet Il Ciocollato chocolate store and a pool and beach bar. More

Courtesy: Robert Anderson

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