Home-grown hospitality giant Jumeirah is set to build ultra-luxury hotels similar to Burj Al Arab in their branding and service, according to group CEO Jose Silva.

The chief executive told Arabian Business the hotelier wants to launch one of a kind destinations, such as the Burj Al Arab, in gateway cities around the world, including one in Europe.

“We will soon announce a hotel as extraordinary as the Burj Al Arab in a main gateway city [in Europe],” said Silva.

“There are some things you want to do in life, and visiting the Burj Al Arab is one of them. Many people travel to go see the Burj Al Arab. It is one of the world’s most photographed – and instagrammed – hotels. It has become an icon of Dubai in itself. We want to expand that globally and share it with the world,” he said.

Silva said Jumeirah will be able to unfold its plans for the new, ultra-luxury brand in the fall of 2018, but said the hotel will boast similar prices of around AED9,000 per night for some room types.

The CEO added that the Burj Al Arab will likely undergo renovation in the summer of 2019.

Jumeirah is planning expansion beyond the iconic hotel, however, as Silva revealed the firm is building a new, 400-room luxury hotel next to the Jumeirah Beach Hotel, which is itself expected to reopen in October 15 this year. As for the new hotel, is will likely take three years to construct.

The group is also expanding in Abu Dhabi, where it will open a new desert resort in Al Wathba in September this year. Silva hinted there will be “openings coming up” in Saadiyat Island as well.

It is expanding faster in Asia, Silva said, with 6 new hotels in areas ranging from Bali to Kuala Lumpur and mainland China scheduled to open over the next 3-4 years. More

By Lubna Hamdan  ARABIAN BUSINESS

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