Rolls-Royce Tones Down $332,500 Ghost in Latest Bid for Relevance

The 116-year-old car brand adopts a “post-opulence” stance in the second generation of its iconic sedan.

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Rolls-Royce Tones Down $332,500 Ghost in Latest Bid for Relevance
Rolls-Royce Tones Down $332,500 Ghost in Latest Bid for Relevance

Henry Ford never would have made it at Rolls-Royce. His quote about not listening to his customers—“If I had asked people what they wanted, they would have said a faster horse”—contradicts the British coachbuilder’s entire philosophy.

Because when you talk to the folks who work there, from Chief Executive Officer Torsten Mueller-Otvos on down, they talk about customer feedback so often and so worshipfully that one begins to wonder if they’re kowtowing to clients a little too much, as if drunk on some sort of Grey Poupon-flavored Kool-Aid. More